Audience Growth.
Editorial pitching, audited paid spend, and pre-save funnels. Three lanes, real conversions only.
What actually gets moved.
Promotion is the job of finding an audience that doesn't yet know it wants the song. Three lanes: editorial pitching to curators who shape what gets heard, paid social with audited spend so the artist sees what every dollar does, and a pre-save funnel that wires into the release timeline so launch-day momentum isn't a guess.
We don't sell follower counts. We sell conversion. A pre-save that turns into a stream that turns into a save is the only chain that matters. Vanity metrics, impressions, reach, video-thumbnail views, go into the audit but never become the headline number.
Curated editorial pitching.
Pitches go to curators we have relationships with, not blast lists. A "no" is real information. A "yes" is already on the calendar before the song ships.
Ad campaigns with audited spend.
Every dollar is traceable. Platform, audience segment, conversion, cost-per-save. The audit shows up in the dashboard the morning after spend.
Pre-save funnels already wired.
The funnel lives on the same release record as the distribution pipeline. One link, one tracker, one conversion chain. Launch day gets measured, not hoped at.
Weekly readouts that admit losses.
If a campaign isn't working, the readout says it isn't working. We don't grade our own PR on a curve.
The pre-save funnel converted before the song was even mixed. I knew the audience was there in the first week of rollout.
Every campaign has a hypothesis ("this track will index with scene X listeners at Y CPS"), a spend cap, and a kill switch. If cost-per-save crosses the kill switch by 30%, the campaign is paused overnight rather than burning the budget for a week.
Editorial pitching is sequenced to the release calendar, pitches go out when metadata is locked, with the master, artwork, and a single pitch paragraph in the format curators prefer. Follow-ups are tracked.
A campaign without a release is theater. A campaign without analytics is budget. Distribution provides the release; Analytics proves whether the campaign actually worked.